Author: Meryem Goksu Kaya

A Damage Control Opportunity for Imported Perishable Foods

Every day, creative people make a difference to solve daily life problems. In California, one particular startup is developing a new way to use the organic fruits and vegetables which would otherwise go to waste. It is known that each year, American consumers, businesses, and farmers spend around $218 billion for the growing, processing, transporting, and disposing of foods that are never eaten, per a ReFED report. ReFED, a collaboration of businesses, nonprofits, foundations, and government leaders, are committed to reducing food waste in the United States. According to food waste statistics, an estimated 25-40% of food grown, processed and transported...

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Creating Marketing Strategy with Logistics Leverage

In the past, many companies considered marketing and logistics as entirely different and independent areas. Pilarczyk, Mruk, Sojkin,  and Szulce (1999) argued that main reasons were: Traditional treatment and mechanical division of marketing and logistics function, however, the role of logistics in gaining and maintaining of competitive edge was small (logistics was preserved and organized as a transportation and warehousing department) Showing off a role of logistic costs from the viewpoint of the growth of company’s effectiveness and success Underestimation in practice of goods’ physical route management and its information situations in aspect of integrated marketing management In the late 1980s, there was an intensive growth both in the marketing and...

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