Due to Turkey’s geographical location, the Turkish carpet/rug market has been an important element in international trade for centuries.
Beyond the commercial production of carpets, this industry was born as a local tradition. The sector, which has developed over centuries, has expanded, commercialized and reached its current status.
If we look at the situation in recent years, in 2021, the Turkish carpet export landscape was shaped by the large impact of the Covid pandemic and its effects on the global trade, resulting in a noteworthy export value of $3.25 billion. While this figure decreased to $2.8 billion in 2022, this trend continued in the first nine months of 2023. While all Turkish exports decreased during this period, the carpet industry remained at the same figures and showed a commendable recovery, rising to $2.3 billion. This shows the resilience of the Turkish carpet industry and its capacity to recover against difficulties. This data reflects not only the adaptability of the Turkish carpet sector but also its ability to recover and regain momentum in the ever-evolving global market.
Key Export Destinations
Key players in the importation of Turkish carpets include the U.S., Iraq, the United Kingdom, and Germany. Notably, the U.S. was the predominant importer, commanding a significant share of 29% in the year 2022. As per current statistical projections, this substantial share is anticipated to persist throughout 2023, further solidifying the U.S.’s position as a primary destination for Turkish carpet exports.
Why do U.S. importers choose the Turkish carpet market?
U.S. importers choose the Turkish market for a variety of compelling reasons, demonstrating Turkey’s strategic attractiveness as a valuable trading partner. Some key factors affecting U.S. businesses’ preference for Turkish imports are:
1. Quality and Craftsmanship
Turkish products, including textiles, carpets are known for their high quality and meticulous workmanship. U.S. importers often turn to the Turkish market for products that are not only well-made but also reflect a long-standing tradition of craft expertise.
2. Competitive Pricing
Turkish products are often offered at competitive prices, making them an attractive option for U.S. importers looking for cost-effective solutions. The combination of quality and affordability increases the overall value proposition of American businesses.
3. Strategic Geographical Location
Turkey’s geographical location, surrounded by seas on three sides, and its strong maritime infrastructure positions it as a strategic gateway for trade. This facilitates efficient logistics and transportation networks.
4. Reliability and Consistency
Turkish exporters are often recognized for their reliability and consistency in delivering high-quality products. This reputation builds trust among U.S. importers, encouraging long-term partnerships and repeat business.
In summary, U.S. importers choose the Turkish market due to a combination of factors such as the quality of products, competitive pricing, strategic location, cultural appeal, and the overall reliability of Turkish businesses. Collectively, these elements have contributed to the mutually beneficial commercial relationship between the U.S. and Turkey for years and appear likely to continue doing so.