Author: Meryem Goksu Kaya

The History of Shipping Before Containers

Since the first days of freight shipping more than five decades ago, containerization has increasingly grew. Freight vessels carry about 60% of the value of goods shipped via ocean. But did the landscape look before containerization? Think of the great history of civilization, with humans having shipped goods across the oceans, from point A to point B, one land to another. Before containerization, mankind were sailing the world looking for new homelands, treasures, trading food and bringing back jewels and pearls to their homeland, to people who had never seen anything similar before. Once upon a time, freight was...

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U.S. Plans to Withdraw from Paris Treaty, Affecting Energy Transition in Shipping

U.S. President Donald Trump has announced that the U.S. will withdraw from the landmark Paris Agreement, on climate change. The Paris Agreement, which is the most important agreement in history addressing global climate change, was agreed to by 195 nations. Since most of the maritime-focused non-governmental organizations have been quick to criticize the move, some shipping industry observers have said this withdrawal puts pressure on the IMO to deliver on its promise to reduce gas emissions from international shipping. Some business leaders, like Elon Musk of Tesla, Jeffrey R. Immelt of General Electric, and Lloyd C. Blankfein of Goldman Sachs, said...

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A Damage Control Opportunity for Imported Perishable Foods

Every day, creative people make a difference to solve daily life problems. In California, one particular startup is developing a new way to use the organic fruits and vegetables which would otherwise go to waste. It is known that each year, American consumers, businesses, and farmers spend around $218 billion for the growing, processing, transporting, and disposing of foods that are never eaten, per a ReFED report. ReFED, a collaboration of businesses, nonprofits, foundations, and government leaders, are committed to reducing food waste in the United States. According to food waste statistics, an estimated 25-40% of food grown, processed and transported...

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Creating Marketing Strategy with Logistics Leverage

In the past, many companies considered marketing and logistics as entirely different and independent areas. Pilarczyk, Mruk, Sojkin,  and Szulce (1999) argued that main reasons were: Traditional treatment and mechanical division of marketing and logistics function, however, the role of logistics in gaining and maintaining of competitive edge was small (logistics was preserved and organized as a transportation and warehousing department) Showing off a role of logistic costs from the viewpoint of the growth of company’s effectiveness and success Underestimation in practice of goods’ physical route management and its information situations in aspect of integrated marketing management In the late 1980s, there was an intensive growth both in the marketing and...

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